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Creative technologies

Australia is a creative nation. Creative and cultural industries together contribute A$115 billion to GDP every year.

According to the Creative Skills for the Future Economy report, around one in 10 Australian employees are formally qualified in creative industries; and our tech industry is one of the biggest in the southern hemisphere.

Whether it’s using virtual reality to teach science or visual design to improve robots, the possibilities are endless. Australia shines when technology and creativity connect. The collision of ideas, skills, perspectives and collaborations foster new ways of thinking and working across the economy.

Digital games

Studios based in Australia are creating some of the world’s most popular games, making them a magnet for multimillion-dollar investment.

Our booming digital games industry is supported by a federal tax offset and state incentives worth up to 45% of eligible development costs:

  • Australia’s new Digital Games Tax Offset (DGTO) is a game changer. Worth up to A$20m a year, it provides a 30% refundable tax offset for eligible games with qualifying expenditure of more than A$500,000. 
  • Games developers can combine DGTO with grants from Australian states and territories.
  • And grants via Screen Australia’s Games Expansion Pack initiative are open to games with budgets below $500,000.

It’s no wonder games studio income has doubled over the past five years.
 

Film & visual effects

Australia is home to a thriving film industry and world-class studios creating state-of-the-art visual effects.

The sector comprises more than 3000 creative businesses working across all facets of film and tv production. An established network of government agencies and industry organisations – including Screen Australia and Ausfilm – support development, production and promotion as well as the people who make it happen. We are a magnet for international production. Our reputation for sophisticated, complex photo-real work has been forged partly through iconic franchises like The Avengers and the Harry Potter films. Spiderman: No Way Home and The Batman are just some of the large-scale foreign productions recently completing visual effects in Australia.

Our thriving ecosystem

Here’s just some of what’s going on:

  • UAP (Urban Art Projects) collaborates with artists, architects, designers and developers to bring creativity to the public realm and expert resources to creativity.
  • Animal Logic is one of the world’s leading independent creative digital studios, producing award-winning design, visual effects and animation.
  • Rising Sun Pictures is a world-class visual effects company creating memorable screen moments.
  • BondiLabs works with government and industry to solve problems in food processing, biosecurity and logistics using AR, AI and IoT.
  • Opaque Media designs, builds and deploys cutting edge-software, including VR and AR, to help organisations of all types and sizes solve problems.
  • The Studio is a leading incubator, community, and co-working space for entrepreneurs, business, and industry professionals working in createch.
  • Sandpit creates and designs interactive experiences for cultural spaces using anything from architecture to projections.
  • The QUT Design Lab is a community of designers, engineers, roboticists, creative thinkers, makers, artists, health practitioners and innovators all working to transform ideas into tangible design artefacts, images, spaces, interactions and processes.
  • Creative Technology Australia brings together a range of technologies to enhance entertainment, sport, broadcast and exhibitions.

Success stories

Gillian Joan Howe
A games developer from Sledgehammer Games edits game characters with two computer screens
photo of Adam Weiss
Picture of Isabella Burton
Photo of Franco Gustin
Malte Sarnes

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