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Level Up: A Guide to the Australian Games Industry

Australia is a burgeoning centre for the global games-development industry. We’re home to creative cutting-edge games studios and a developer ecosystem that keeps investors flocking to our shores.

That’s why Australian-made games are grabbing international headlines, winning awards, and rocketing to the top of global sales charts.

Summary

This guide was created by the Australian Trade and Investment Commission (Austrade) in partnership with the Interactive Games & Entertainment Association (IGEA), the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry.

Key findings

The report highlights the benefits of establishing a games studio in Australia. We punch above our weight in global trade and innovation – and this includes the digital games industry. Consider our natural advantages:

  • Government support. Tax offsets and incentives worth up to 45% of eligible development costs
  • A creative edge. Our unique IP resonates with global audiences
  • Deep pools of tech talent. We solve technical problems in unique ways
  • An Asia-Pacific time zone that supports 24-hour games development cycles
  • Business and cultural links to Asia. We are your springboard for regional operations
  • A reliable legal system that protects intellectual property and makes us trusted partners
  • … and that great Australian lifestyle, which helps studios attract global talent.

Contact us

To learn more about investment opportunities in the creative technology and digital games sectors please contact the Australian Government’s trade and investment agency Austrade.

Email: digitalgames@austrade.gov.au

Aboriginal and/or Torres Strait Islander peoples should be aware that this publication may contain the names of people who have passed away. Austrade and IGEA acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Contact an Austrade specialist as an investor as a buyer