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Digital games in Victoria

Melbourne’s reputation as a leading global games creation hub is a magnet for the world’s best and most innovative developers and studios.  

Melbourne-based games studios have created global blockbusters such as Crossy Road, Florence, Flight Control, Moving Out and Untitled Goose Game.  

And Melbourne plays host to some of the most popular digital games events, including: 

  • Australian and international influencers, businesses and the industry come together every year for Melbourne International Games Week – Asia Pacific’s largest digital games celebration.
  • The Game Connect Asia Pacific conference and Australian Game Developer Awards are held annually during Games Week, alongside PAX Australia.
  • Melbourne is the only international city outside of the USA to host the world-renowned ultimate gaming expo Penny Arcade Expo (PAX).
  • Freeplay, the world’s longest running independent games festival ,showcases Victorian developers’ creations to the world.

Victoria’s strong business ecosystem means games development studios have great access to service and middleware providers, enabling success across flourishing entertainment, education, eHealth, sports, defence and simulation sectors. Melbourne has a strong creative culture and a raft of specialty businesses that strengthen and complement the industry: animation, visual effects, sound and music development.

Melbourne’s games community is famously collaborative and continues to grow as highly skilled games and tech talent emerges from the city’s world-class educational institutions. Victoria’s universities and creative school produce more than 1000 students every year. Courses reflect the field’s diversity and include programming, animation, multimedia design, digital art, and design. 

The Victorian games sector’s most prominent precinct is The Arcade, in Melbourne, where more than 20 game development and creative companies work side-by-side in a not-for-profit, collaborative workspace operated by the Interactive Games and Entertainment Association (IGEA).

“Victorian games companies continue to demonstrate strength across all areas – internationally recognised IP, creative and technical work, artistic endeavours – and Melbourne has consistently been a hub for international companies looking to engage talented local developers to execute large-scale projects.”

Blake Mizzi, Director and Co-founder, League of Geeks

Incentives, grants and support

The Victorian State Government is right behind the digital games sector. The state’s expert screen agency, Film Victoria, has been investing in digital games for 25 years and in 2019/20, it committed A$1.5 million to support local games production and marketing.

  • Film Victoria supports Victorian games developers and companies create and market original and engaging titles for any distribution platform. 
  • Introduced in November 2020, Film Victoria’s, the Victorian Screen Incentive is a grant-based incentive that supports projects to undertake games production in Victoria.

Your business may also be eligible for support through a range of Victorian Government grants, funds and loans, including:

  • government and institutional co-investment for high-growth start-ups through the A$25.75m Venture Growth Fund

Invest Victoria works with international companies seeking to enter the Australian market by identifying opportunities, providing assistance with business cases, and facilitating introductions to partners, suppliers, recruiters and government agencies. 

Support is available from the Victorian Government Trade and Investment offices, that offer tailored market intelligence, insights and guidance for investing in Victoria. 

Victoria has one of the lowest business tax rates of any state in Australia. It also offers investors some of the world's most generous R&D support in a cost-competitive business environment.