Why Australia Home Why Australia Why Australia? Exceptional opportunities are waiting. Safe, stable and prosperous, Australia is your ideal business destination. We are a natural gateway for global trade: an open economy, with preferential access to the dynamic Asia-Pacific markets. As a nation, we are diverse, multicultural and welcoming; with a highly-educated and innovative workforce. And our unique lifestyle makes it easy to attract and keep the world’s top talent. There are so many reasons why Australia is the right place to invest. Why Australia Benchmark Report 2023 Discover why Australia is a great investment destination. View our digital report