Why Australia Home Why Australia Why Australia? Exceptional opportunities are waiting. Safe, stable and prosperous, Australia is your ideal business destination. We are a natural gateway for global trade: an open economy, with preferential access to the dynamic Asia-Pacific markets. As a nation, we are diverse, multicultural and welcoming; with a highly-educated and innovative workforce. And our unique lifestyle makes it easy to attract and keep the world’s top talent. There are so many reasons why Australia is the right place to invest. Why Australia Benchmark Report 2023 Discover why Australia is a great investment destination. View our report Economic landscape Australia has the ideal economy for you to establish or expand your business. We offer a supportive, business-friendly environment with plenty of potential for growth. Getting started Austrade is here to help you get started and can connect you with government, legal and business networks. Global connections The gateway to wealthy Asian markets and a solid opportunity base for global supply chain enrichment Innovation in Australia A nation of ideas where top-ranked universities and industries partner to develop new technologies Talent & diversity Australia is home to your future workforce. We are a diverse and egalitarian society. It creates a talent pool with a breadth of experience and perspectives. Here, you can choose your workers from a pool of highly skilled, digital-savvy, culturally sensitive and multilingual talent. Innovation map Discover Australia's innovation hubs, programs, tech hotspots and more via our interactive innovation map.
